At Home Gallery
Print, Publication, Craft, Web
Our Home Gallery presents a unique collection of contemporary artworks, tracing its journey from my grandparents' early art interest in the 1970s to its current impact. Unlike traditional displays, the Gellert Family Collection allows exploration of individual pieces, each with a unique story within the collector's home gallery.
I aimed to weave conversations and perspectives into a cohesive narrative, reflecting an overlooked aspect of my identity. Combining my approach as a graphic designer with contemporary art's versatility, I crafted visual elements for Our Home Gallery that echo the collection's collaborative essence.
My goal was to create an accessible, tactile space showcasing curated stories and perspectives from my family's connection to contemporary art. The project highlights the personal and cultural significance of the collection, honoring my grandparents' devotion to art.
By presenting my work in a physical publication and online space, I made it a public, easily accessible experience, challenging norms within early art collecting. Through the publication's design, I blended gallery catalogue elements with personal touches, using materials and interactive features to engage readers.
The online platform expands the collection's reach, offering a permanent archive for new audiences to explore and, importantly, deepen our family's appreciation. This digital space extends conversations beyond artists, embodying my grandparents' belief in art's universal accessibility.
I aimed to weave conversations and perspectives into a cohesive narrative, reflecting an overlooked aspect of my identity. Combining my approach as a graphic designer with contemporary art's versatility, I crafted visual elements for Our Home Gallery that echo the collection's collaborative essence.
My goal was to create an accessible, tactile space showcasing curated stories and perspectives from my family's connection to contemporary art. The project highlights the personal and cultural significance of the collection, honoring my grandparents' devotion to art.
By presenting my work in a physical publication and online space, I made it a public, easily accessible experience, challenging norms within early art collecting. Through the publication's design, I blended gallery catalogue elements with personal touches, using materials and interactive features to engage readers.
The online platform expands the collection's reach, offering a permanent archive for new audiences to explore and, importantly, deepen our family's appreciation. This digital space extends conversations beyond artists, embodying my grandparents' belief in art's universal accessibility.
Pregnosis
Re-brand, Packaging
The new visual identity and re-brand of Pregnosis attempts to move to a less confrontational and loud look and feel, with a clean and more attractive design that will help users navigate the instructions and journey of a pregnancy test alot easier.
Taking a pregancy test can be a stressful process, my design attempts to make it more approachable and supportive. The main motive of the change is the duality of Pregnosis purpose; a quality of being both rational and emotional, a clinical test to detect pregnancy and a well-being provider.
Taking a pregancy test can be a stressful process, my design attempts to make it more approachable and supportive. The main motive of the change is the duality of Pregnosis purpose; a quality of being both rational and emotional, a clinical test to detect pregnancy and a well-being provider.
Love
Advertising, Branding
2024
'Love' is So We Beat On’s sophomore dance party, brought to you by a Tāmaki Makaurau-based music collective. Encouraged by friends, they decided to elevate their backyard DJing to a professional stage.
The brief: Create marketing material for their second gig based on 'The Lovers' Tarot card. This imagery will be featured across social media platforms and their ticketing website.
For this project, it was crucial to maintain the identity of the So We Beat On collective. The monochromatic color scheme continues, along with bold, almost hypnotic imagery that represents the infectious house, tech house, and mesmerizing progressive DJ genres. The Tarot symbolizes emotions, experiences, and life-changing events. In the middle of Aotearoa’s winter, we are here to share the love and raise the collective energy—a night to forget about the future and embrace the now.
The brief: Create marketing material for their second gig based on 'The Lovers' Tarot card. This imagery will be featured across social media platforms and their ticketing website.
For this project, it was crucial to maintain the identity of the So We Beat On collective. The monochromatic color scheme continues, along with bold, almost hypnotic imagery that represents the infectious house, tech house, and mesmerizing progressive DJ genres. The Tarot symbolizes emotions, experiences, and life-changing events. In the middle of Aotearoa’s winter, we are here to share the love and raise the collective energy—a night to forget about the future and embrace the now.
So We Beat On
Advertising, Branding
2024
'SO WE BEAT ON' is a debut dance party created by three friends who, spurred on by persistent encouragement from their mates, decided to elevate their backyard DJing onto a paid stage. The name is in reference to
the final phrase of The Great Gatsby, "So we beat on," guided by the notion of embracing the present beat, from the they are not just followers of nostalgia but pioneers crafting the future in harmony with the rhythm of today. Join the boys as they intertwine the essence of the past with the pulsating energy of the present, creating a symphony that echoes our aspirations for tomorrow.
The brief was: To create a logo, brand image and marketing material to debut their first gig of many to use across Facebook, Instagram and their ticketing website.
For this project I created a bold and minimalist logo featuring rippling currents intertwined with music's rhythmic beat. The imagery, rooted in modern minimalism, evoked a vibrant ambiance, setting the stage for an unforgettable experience filled with good vibes and great music.
“So we beat on, boats against the current, weaving through the rhythmic tides, borne back ceaselessly into the past, where the echoes of a timeless melody linger.”
The brief was: To create a logo, brand image and marketing material to debut their first gig of many to use across Facebook, Instagram and their ticketing website.
For this project I created a bold and minimalist logo featuring rippling currents intertwined with music's rhythmic beat. The imagery, rooted in modern minimalism, evoked a vibrant ambiance, setting the stage for an unforgettable experience filled with good vibes and great music.
“So we beat on, boats against the current, weaving through the rhythmic tides, borne back ceaselessly into the past, where the echoes of a timeless melody linger.”
Italy: Wineletter 294
Creative direction
2024
Italian wines have long been celebrated for 'raising the Bar-olo,' and this autumn at Glengarry, we're embracing that
tradition.
The brief: was to plan and execute a photography session to showcase a curated selection of Italian wine and spirits, all of which would play a prominent role in the upcoming Italian promotion over the next two months. My objective was not only to capture the essence of these products but also to create images of four distinct Italian cocktails crafted from a selection of these spirits.
Additionally, the images were needed to be leveraged across multiple platforms, including web, email, print, and social media, to effectively showcase the products, engage the target audience, and drive sales.
For this project, I curated the set to fit within the Italian theme, incorporating elements such as florals, greenery, fruits, and vegetables to give off an Italian garden dinner vibe. To ensure the versatility of the images across all touchpoints, we played around with lighting and white space, capturing a modern still life that evoked the ambiance of an Italian garden dinner.
The brief: was to plan and execute a photography session to showcase a curated selection of Italian wine and spirits, all of which would play a prominent role in the upcoming Italian promotion over the next two months. My objective was not only to capture the essence of these products but also to create images of four distinct Italian cocktails crafted from a selection of these spirits.
Additionally, the images were needed to be leveraged across multiple platforms, including web, email, print, and social media, to effectively showcase the products, engage the target audience, and drive sales.
For this project, I curated the set to fit within the Italian theme, incorporating elements such as florals, greenery, fruits, and vegetables to give off an Italian garden dinner vibe. To ensure the versatility of the images across all touchpoints, we played around with lighting and white space, capturing a modern still life that evoked the ambiance of an Italian garden dinner.